Audience & Market research

 Audience & Market Research

This is my poll junkie survey for my documentary. In this survey I ask questions and my audience answers them by choosing an icon that represents an answer.  This survey is a form of my quantitative research, which is also linked to audience research because I am receiving feedback from people to discover my target audience.

My audience is of a younger generation, because by my results I have discovered that they are most familiar with legal highs, and by watching the news night special, I have found that young people are the most likely to use legal highs because they are more optimistic about their safety  when consuming drugs and alcohol. My target audience will be aged from 13-20.

My next task was to share my poll junkie on a social media network, I have used twitter to achieve my responses.

These are my results for my documentary survey. As shown, I can see the percentages for the yes and no answers. For example I can see that most of my audience have heard of legal highs. My second question is answered on a scale rating from 1-10 (1 the lowest, 10 the highest) and averaged out at 6.2 out of 10, which means 62 per cent of my audience find my documentary idea to be interesting. The results I have received from my documentary will be used as part of my quantitative research.