Thursday 25 June 2015

Music Video Evaluation

For my BTEC level 3 media course I had created a music video. I this evaluation I will discuss the pre-production, production and post production. I will also explain the what I have learnt during making my music video and relate how the music video would be made in the industry.

Pre-Production 
 Pre-production is the first and most time consuming of all parts of production. During most industrial or high quality music video on average spend three weeks in pre-production. Because my video was on a lower budget, I spent less time on pre production.    

Production Schedule:
The first part of my pre-production was to create a production schedule. My production schedule helps me plan the dates that I during my production to make sure they are completed before the deadline.





 Storyboard

The next part of my production was to create a storyboard. The storyboard was created so I could have a visual aspect of the music video, such as the shots used, what audio to use and to discover and pin point the general subject matter and tone of my music video. Storyboards are a vital part of pre-production which is used in every professional video production.

Risk Assessment

The third task of my pre-production was to create a risk assessment. The risk assessment helps prevent any physical risks that I may encounter during the production stage of my music video. While writing my risk assessment it is important that I consider the possible risks that I could encounter in the location of filming. It is is also essential that I give contact details for the college in case of emergency. Risk assessments are arguably the most vital part of pre production because they examine the safety of the people working on the production.
Call Sheet

The call sheet is a document which is used to document a day's filming. The call sheet is also used as a sign in sheet for the cast and crew in a video production and is used to calculate the cost and time spent on transport and catering. For my music video I had to complete three call sheets because I was filming on three separate dates.

Actors Release Form
An actors release form is a contract which is an agreement made by the actor/performer to appear in the production which agrees upon an non profit production, and they agree to the terms and conditions of the production. Because I only had one actor in my music video I only needed a single document.  Each individual actor in my production would need to sign this agreement. In large scale hollywood productions an agreed paid figure for the actor would also be signed.

Recce: A recce is a a page which documents my filming location and gives me a stronger visualization of the location and helps prevent any problems and risks before filming. In the industry recces would be first handed to a location manger before being consulted with the director and producer.

Production/Filming:

After competing my pre-production work, it was time to start filming. The filming of my music video was on a three-day schedule. Filming took place on location in Glossop, Derbyshire, because the location was accessible by direct routine trains it was easy to get to,.  The first day of filming was on Tuesday 9/06/15. The first day of filming consisted of interior cutaways and scenes that would appear in the music video. Although I was successful in getting most of my interior shots completed, the quick pacing of the song caused problems, due to not having enough footage to cut to the beat, I had to use shots from other extra curricular filming I did previously. The next shoot was on thursday 11/6/15, the second day shoot was filming my exterior shots. I had completed my exterior scenes and got some more cutaways. The third day of filming was shooting was spent on completing the remainder of interior shots. The style of my music video is narrative, interpretive and also a homage. for this music video I started using symbolism to express the song's theme and lyrics (A person with a split personality) for example I stood the actor under the light in once scene to symbolize a halo over an angels head. This was to express the positive side of the spit personality. Another example would be the fallen wind up toy which is used to foreshadow death. (the murder of the main characters mother) For my music video I used two references to films which where also about split personalities, The first was a quick cut of the characters psychopathic side, (spoiler) which is a homage to David Fincher's use of one frame cuts to introduce the psychotic side of Edward Norton's character Tyler Durden in 'Fight Club'. Another homage is the final black and white scene in my video which is a reference to Alfred Hitchcock's 'Psycho'. (spoiler)When in the final scene of the film it is reveled that
Norma Bates has taken over his sons mind and body.

Post Production:

Once filming had finished it was time to start editing my music video. I imported my footage from my camera using a USB cable. Once the file was recognized I moved the footage into the editing software; final cut express. I then rendered all the footage onto final cut express, I did this by holding the "cmd, shift and R" buttons. After I rendered the footage I import the music track I was using, because I was making a music video I needed the song to guide me where I needed to cut, I used the songs drum beat as a signal of when to cut the video in time with the music, this is a different process to how the documentary was edited,which instead cut the video before the audio and music. Once my music and audio was edited down I began editing the video, first I deleted the video which I was't using, such as the shaky or blurry shots that was filmed. I imported the video onto my timeline, then I had to render it.  My final editing task was to add different uses of colour to my music video , I did this my using the colour correction tool and used the brightness and saturation tools to help make the video more coulerful or darker. The saturation was switched to maximum when editing a black and white scene such as the psycho homage at the end of the video.  After finishing all the editing I then exported the saved edit into a quicktime conversion, the quicktime conversion helps the video stream on online video sharing sites such as 'YouTube'.  Then I uploaded my advert onto 'YouTube' using the quicktime video file.


In conclusion my music video worked in an visual aspect, such as how the shots were framed and tone of the video which match the songs theme, however I felt that some of the edits where out of place with the songs fast tempo.

Nirvana Lithium - Student music video

Wednesday 20 May 2015

Music Video Ideas

 Song: Lithium by Nirvana

For my music video I may use this song because the songs lyrics and instrumental theme fits with my music videos narrative, which is about young man who has a split personality.








Song: Basket Case by Green Day

For my music video I am considering using the song basket case by Green Day. The song lyrics fit with the theme of isolation and confusion which my music video portrays.





Music Video Idea/Concept:

The music video will have a narrative style. The story of the music video will be about a young adult who has multiple personality disorder. I am either going to use split screen or edit the screen back to back in chronological order. The music video will show a good person dressed in white and a bad person wearing black.

The music video will have a lot of contrast between the two characters, for example.

-(Good) Shopping for his mum.
-(Bad) Stealing Cigs & Alcohol

Tuesday 12 May 2015

Music Video Analysis

Nirvana - Heart Shaped Box 
This the music video for Nirvana's song 'Heart Shaped Box'. The music video is directed by Anton Corbin. The video is an interpretative style, which features surreal imagery which relates to the songs themes. 

The video opens with a birds eye view shot. We see a Jesus like figure, an upside down cross and a beam of light shining on Kurt Cobain.  The light that beams on Cobain exposes the imagery that pop culture has placed on him. The lifeless Jesus figure suggest that Christianity has died out  and that celebrities and pop culture are the new religion. The upside down cross shows the road reversal of what people put their believes in, 100 years ago Christianity was a large part of culture, however in modern day rock and roll has taken a larger role in weston culture than religion. 

In the next shot we see the Jesus figure stepping on flowers. This could suggest that world governments use christianity to start war and end peace for their own financial gain. The use of bright colours in the duration of this video suggest that religion, the government and pop culture create a fantasy like a children's fairytale. 

We then see the Jesus figure on a crucifix wearing a santa hat. This represents that commercialism has taken over christianity. Then a shot appears of the band playing music, this takes elements from concert music videos.

The next shot to appear on screen is a mid-shot which shows a child wearing ku klux klan attire is trying to catch a fetus which is caught in a tree. This suggests that christianity has been responsible for racism and prejudice.

The song's lyrics are unconventional, but relate to the music video's theme. They're several parts of the footage which is edited to match the songs lyrics, for example when Cobain sings "Cut myself on angel's hair and baby's breath" the video cuts to the shot of the child reaching for the a hanging fetus.

The video uses many focus in and out transitions, the focus pulls are used to match the songs dynamic instrumental shifts from very quiet to very loud, when the music is quiet the video is blurred, when the music is loud the video become sharp and clear. The video uses a close up on the lead singer while using focus pulls. The use of the visuals and types of transitions in the video always gives of a theme of mental illness.

Although this video was conseried controversial when it was released in 1993. Because of it's messages of christianity and popular culture. It has been remembered because of it's surreal imagery and it's colour contrasts.


Aerosmith - Janie's Got A Gun
https://youtu.be/RqQn2ADZE1A
This is the music video for Aerosmith's "Janie's Got A Gun". The music video is directed by David Fincher. The director of this music video has moved on to directing many commercially and critically well received films such as 'Seven', 'The Social Network' and 'Gone Girl'. The music video has a narrative style, Which includes a storyline that relates to the songs theme.

The video starts with a wide shot which shows a police yellow tape. The shot then zooms in and the video fades out. This opening shot creates a level of mystery and intrigue into the music videos story. The use of handy cam shows the audience a sense of urgency and peril. We hear a mechanical streak in the background this could be a homage to 70's and 80's horror movies which use load sound effects when a jump scare appears on screen. The video then pans up as the song begins. The opening lyrics start the videos story, the use of the slow pan could suggest there is a calm before the storm, from the this and the lyrics the audience can understand that the music video has a non liner storyline, which starts at the end and then cuts back to the beginning, the video storyline is told in a past tense so the majority of the music video is a flashback sequence.

During the panning shot we see the band playing the song, in the left side we see a bright light shining behind them, this shows further evidence that Steve Taylor is singing in past tense, because the light faces the west side which would represent a sunset, which represents the end. This suggest that the story is being told in a past tense.























Red Hot Chili Peppers - Dani California