Objectivity is an opinion is support with evidence such as facts, statistics or quotations. For example on the BBC's "Kermode and Mayo" the film critic Mark Kermode was parsing a film he would have to give evidence why.
Sandrine Boudana, mcs.sagepub.com, New York University,USA.
"Objectivity is a standard that promotes truth, defined as a ‘correspondence, grounded in correctness, between thought and reality’'
This quote explains objectivity is an point that uses factual information while also using an opinion. This is important to use within the media because it is not biased and is less likely to harm or offend an audience.
http://www.bbc.co.uk/programmes/p02d0kh7
In the record pod casts from the BBC radio 5 program "Kermode and Mayo film review". In this pod cast we can see film critic Mark Kermode describe his thoughts and opinions on the film 2001: Space Odyssey. Because the BBC needs to remain impartial Mark Kermode needs to remain objective while reviewing this and other films.
In this pod cast Mark Kermode praises the film, naming it "Amazing", however he is objective in his opinion because he claims the film inspired him and many other film critics and multiple filmmakers. Mark Kermode also balances his positive review because he tells the audience that the film's plot "doesn't always go the way, you want it too". This tells us that Mark Kermode is unbiased because although he has a strong positive reaction to the film, he is able to admit to the films faults.
In this pod cast Mark Kermode praises the film, naming it "Amazing", however he is objective in his opinion because he claims the film inspired him and many other film critics and multiple filmmakers. Mark Kermode also balances his positive review because he tells the audience that the film's plot "doesn't always go the way, you want it too". This tells us that Mark Kermode is unbiased because although he has a strong positive reaction to the film, he is able to admit to the films faults.
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